Guide design is the information communication interface that provides cognition of the spatial environment. The guiding design of this exhibition hall includes the design of the basic guidelines and related visual symbols (numbers, logos, etc.).
The UI elements in this part are composed of folding lines and colour blocks, and the overall presentation is technological, mechanical and futuristic. It is also directional and plays a guiding role.
The floor and title choose luminous white characters for the process material part, and the content chooses acrylic board laser engraving + uv. Increase the design level and texture.
The colour of each floor guide and signage is the theme colour for that floor. Increase the integrity of the design.
The main visuals mainly contain the name of the venue, visual symbols with the characteristics of the Eastern Spaceport, such as the sea launcher, astronaut and space station, and the overall UI elements are in the same style as the graphic design of the pavilion; the colours are black and blue-orange complementary colours to increase the visual impact.
Project Name: Oriental Space Port Science Education Base · Visual Design
Location: Qingdao, Shandong Province
Project Period: January - April 2023
Project Phase: Completed
Type of project: Visual design
CLIENT: ORIENTAL MARITIME SPACE PORT GROUP CULTURAL TOURISM CO., LTD.
Principal Designer: Shang Hu Chen
Design Team: Xia Fuxiang, Li Chunxi, Ma Mingyang, Wan Yi